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Avid Brand shop

About the brand Avid

Avid

Small Details. Big Difference.

The very first product we made—the Microdapter—was simply an adapter that allowed mountain bikers to gain a whole new range of low gears. It was a small detail but made a huge difference.

When we invented Speed Dial® in 1994, nobody else was even thinking about how to give rim brakes better modulation. Our rim brakes got so good that a leading mountain bike magazine (can you use its name?) even commented, “Who needs disc brakes when you have these?”

Of course, that was before we turned the disc brake world on its head by introducing a cable-actuated disc—our Ball Bearing Disc Brake—that outperformed any brake on the market, mechanical or hydraulic. Because brakes are only as good as their installation, we created the easiest setup around—the Tri-Align Caliper Positioning System. With this we made something that always should have been a simple job actually simple. Another small feature, but what a big deal.

It’s like the script to a great movie. You just knew that when Avid got into the hydraulic disc brake game, it was going to get exciting.

And it has.

Thanks to details like Taperbore Technology, Contact Point Adjustment, Power Reserve Geometry and a precise, drip-free bleeding process, Avid is growing faster than ever. All the while leaving great rides in our wake.

About the Avid brand store

In the Avid brand shop of HIBIKE you will find a total of 1000 different products in worldwide shipping: Tools, Helmets Spares, Care Products, Brake pads for disc brakes, Saddles and more.
 
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