Squeezy

The origin of Squeezy was a crazy idea: concentrated energy out of small plastic bags – for squeezing. This simple invention has the name SQUEEZY, has often been copied and has developed to a big seller.

In the early 80s' SQUEEZY as worldwide first energy gel is developed by a team of researchers around the professor and enthusiastic marathon runner Timothy Noakes in South Africa.

Roger Milenk discovers the to that time unknown product at the Ironman in Roth and brings it with lightly changed recipe to the european market in 1993. Because of its high functionality and its simpleness the energy gel named SQUEEZY (to squeeze) more and more accomplishes under the athletes in the following years.

From the product name SQUEEZY the brand name SQUEEZY developed with more and more product innovations. With the conversion of the corporate design in 2009 the production has been deflected to Germany for the first time.