Dragon Alliance

In 1993 Will Howard wanted to found a company in a garage in Capo Beach, California to express his passion for surfing, snowboarding, riding and Dirt Bikes. The idea of lighten the perception of the athletes during their respective activities came to his mind.

The first products distributed by the company Dragon Alliance were sunglasses. The company startet to distribute them on local surf shops before presenting their products in Hawaii, Florida, later Australia and on other international markets.